Native Application Redesign
View App Demo
password: indigo
Role: Lead UX/UI Designer
Project Brief:
Redesign of the existing Esurance OS app.
Include:
Home Page/Log in
Navigation
Policy Selection
Project Goal
To update the existing app to OS7 standards and to rebrand the overall app impression
Before
Process
White boarding with stakeholders to clarify requirements
Collaborating with stakeholders to inform design iterations
Wire frame prototyping
Research
The existing app was data starved and there was very little data references to inform my design decisions. To solve for this, I introduced rapid usability testing which help support my design direction.
Alternate Design
Having a vision or an alternative design is an important step in my design process. If I can’t dream then how do I know what is possible.
